Virgin America wants to increase the ridership of its domestic flights and provide consumers with a unique program that will build loyalty as well as generate revenue. The campaign contains multiple benefits: it will stimulate interests in the arts, increase Virgin America’s client base and provide increasing attendance to major national cultural events. Our target audience would be fans of all types of art. Our goal is to focus on their passion and give them an incentive to fly with Virgin America.
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Social media
We encourage passengers not to throw away the paper planes they create. Instead, they can participate in our different contests on social media and use the hashtag#AEROGAMI.
